After selling core technology to community bankers for the better part of a decade, David decided to "sit on the other side of the table". David founded Genesys in 2007 and focuses on strategy and understanding the complex market conditions that exist in banking technology. David spends his time leading the Genesys team and making sure their clients see the return on their investment.

With more than 14 years in banking and more than 16 years in the banking technology sector, Joy Pelaez has literally seen it all and established herself as Genesys’ true “Renaissance Woman.” Her attention to detail through each project and her fundamental understanding of all the vendors operating agreements ensures our clients receive smart, solid contracts every time.

Shawn McEver keeps the Genesys offices running. Drawing on a 16-year career in sales administration with a major banking technology provider, Shawn uses her expertise in vendor invoicing and contracts to provide the Genesys team with invaluable analytical support.

David has spent the over the last 36 years in community banking and truly has perspective from every angle. David’s tenure in banking includes positions as a community banker, bank examiner, core software conversion manager and core account manager. Most recently, he helped a banking business analytics company get off the ground. As EVP of Support Services, there is no one better suited to help our clients manage time intensive projects like conversions , migrations and process improvement.

Robert's career in the industry spans more than 30 years and comprises a truly eclectic background. His experience includes core technology conversions; technology consulting; stints as CIO, CRO, and Compliance Officer; and numerous other roles within financial institutions and fintech organizations. Robert combines his knowledge of banking and IT to deliver tremendous value to our clients.

As Genesys Marketing Coordinator, Selina manages our cloud-based CRM application and other client relationship initiatives while overseeing the execution of our marketing strategies and sales related activities. With her 15 years of experience supporting marketing and EFT operations for FIS (formerly InterCept), her wide-ranging administrative support skills are invaluable in helping us provide better service to our clients.

For the past 15 years in the banking industry and project management, Joanna has been the “go to” for clients, team members and management because of her ability to listen, communicate and understand the needs individuals and projects. As a Conversion Specialist, she uses her conversion knowledge to navigate and execute bank projects proficiently and successfully.

Lenn is passionate about leading our clients through vendor evaluations, core system conversions, merger/acquisitions, and process improvement. An industry veteran with over twenty-five years’ experience working for banks and banking software companies, Lenn’s experience makes her a perfect fit for the Genesys team. She is a champion for our clients and drives tangible results.

Jennifer is dedicated to community banking. Since 2005 she has held positions ranging from Teller to Operations Manager. In 2017, she moved to managing conversions for a top core vendor. Her knowledge of bank technology and all its moving parts make her the perfect fit as Director of Support Services for Genesys. Although she loves her work, Jennifer’s real passion is her family. Her husband Chad and their girls enjoy finding new adventures and spending time in the outdoors.

Drew comes to Genesys from the insurance industry and has a passion for building relationships and helping her customers make the wisest decisions, even if it's not in her favor. Her energy is contagious and she is dedicated to building long-term relationships with banks and credit unions.

The newest addition to the Genesys team, Will brings a wealth of conversion and project management experience from one of the top core vendors in the U.S.